This Page Is Only For Veteran-Owned Home-Service Business Owners

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Using The "3 Laws of Landed Jobs"

  • Without buying more leads — land more jobs from your current lead flow
  • Without hiring an overpriced agency — use the $1,000s saved towards new jobs
  • Without duct-taping six tools together — one system, zero hassle
Free Website No Contracts No Set-Up Fees
10,000+
Business owners served
20 Years
In the trenches
$10,000,000+
In revenue driven

A Must-Read Message for Veterans Tired of Chasing Leads and Losing Jobs to the "Other Guys"

Dear Fellow Veteran,

Let me know if this sounds like you:

  • Tired of being "ghosted" by leads?
  • Fed up paying $100 for a lead that curses you out when you call?
  • Paid an agency $1,000s with no jobs to show for it?
  • Worried where your next referral is going to come from?
  • Watching sub-par contractors land your jobs?

If so, you're not alone.

Thousands of Veterans struggle with the same issues every day.

You want to wake up to booked estimates. You want to provide an excellent service. You want your time back doing what you love.

You want more jobs without chasing down "no-shows" and "tire-kickers."

You want to spend more time with your wife. Hell, you just want some spare time to fish, throw darts, or shoot some pool.

It doesn't feel like too much to ask for… after all, you're good at what you do.

But each day, you're calling a lead that fills out your form — and then it rings out to their voicemail.

Or that HomeAdvisor (or Angi) lead is "high-intent," but by the time you get them on the phone it's:

"You're the 5th call today! Stop calling me — drop my number!"

You missed a call while working hard on the job site. By the time you get to it, only a few hours later… "ghost."

You feel more like a professional voicemail-leaver than a business owner.

When you finally get home, some kid from ABC Agency calls you and asks if you'd like to sit in on a 60-minute "demo." He wants your credit card so he can make a commission.

Wake up. Rinse. Repeat. It's like Groundhog Day, ain't it?

It's aggravating as fire. I get it.

I'm not an agency, and I don't sell leads.

My name is Ryan McKinney, and since boot camp everyone's called me RyMac. Half my platoon at Parris Island, SC was on the buddy program from Boston — it was a fun time, for sure. But…

I've worked with hundreds of home-service companies over the last 15 years. My very first "client" was Tom — a tree-removal guy.

He came to me desperate with his last $1,500, and he bet it all on himself by giving it to me. 90 days later, Tom landed a huge contract to take care of a stretch of highway.

He called me with a vigor and excitement I'll never forget:

"I LANDED A $50,000 CONTRACT — THAT WAS YOUR LEAD FROM WHATEVER YOU DID!"

It felt damn good to make a difference for Tom. He ended up growing into multiple locations, trucks, the whole nine.

I decided this is what I wanted to do. I wanted to help people. It felt damn good. And since that day in 2011…

I've helped tens of thousands of business owners convert traffic into leads, and leads into sales.

Removing the pain of doing day-to-day low-value tasks — so instead they're able to focus on high-value ones. Like providing excellent service, closing more deals, or taking their family on a vacation.

It led to Entrepreneur on Fire tracking me down to highlight and interview me. I had no idea I'd done anything "special" — I figured this is what everyone did.

Now it's 2026, and my focus is on Veterans, in the home-service industry. Veterans like you.

My system is a culmination of millions in driven revenue. It's data-driven, built around "The 3 Laws to Landed Jobs."

My AI-powered sales system will:

  • Reach out to every lead, in your voice and value, in under 5 minutes
  • Chase down "no-shows" and get them back on the schedule
  • Reach out and ask for reviews and/or referrals
  • Text back missed calls in seconds, before they move on to the "other guys"
  • Answer calls after hours, so that you wake up to booked sales calls
  • Bring all communication channels, your CRM, pipeline manager, and reporting into a single login

And if you don't have a website, or your current website sucks — I'll build it FREE.

Your website is an important piece to this puzzle. We'll make sure it's set up for success — there's no "half-stepping" here.

Most people see results the day it's deployed — as fast as 48 hours.

Imagine never chasing down another lead again or getting cursed out by a shared lead. Or feeling the gut-wrench of being "ghosted."

Imagine never hearing another lead's voicemail.

Imagine regaining hours of your day back to do what you want to.

Let me give you the gift of time, sanity, and your dignity back — for less than what your family dinner at Applebee's costs.

Let's have a 15-minute chat on the phone and see if it makes sense.

Always got your back,
RyMac

Free Website  ·  No Contracts  ·  No Set-Up Fees

P.S. The rest of the page does a decent job of explaining the "ins" and "outs." But do you kick in the door of the kitchen to ask the cook how he made that delicious meal? Or do you just enjoy the meal?

Let me cook, and you eat. Reserve your seat here.

As Seen On
Trusted By

A, B, C, or… D?

A Get $100,000 right now
B Get $25,000 in 5 minutes
C Get $100 in 30 minutes
D Pay me $50 in 1 hour

"Um, A of course… what are ya' calling me stupid?!"

No, of course not. I thought you didn't like money but you do.

You're not stupid, you just weren't aware that the first 5 minutes means 400% to your bottom line.

If you wait 30 minutes, you're playing a game of paper-rock-scissors (best of 3) with your 9-year-old nephew. You know you're not winning, but you'll give it a shot.

If it takes you an hour, then you just paid at least $50 to leave a voicemail.

I didn't say it. Harvard did:

Contacts Made From First Dials
02,0004,0006,0008,00010,000 5 Min10 Min15 Min20 Min25 Min30 Min Best time to respond:within 5 minutes 10× decrease after thefirst 5 minutes
Source: MIT (Dr. James Oldroyd) / InsideSales, published by Harvard Business Review — study of 15,000+ leads.

It's an easy fix, and it'll change everything for your home-service business.

See how much you lost last month, and how much you stand to gain when you fix it this year:

★ Enter Your Numbers From Last Month ★
The Bad News:
Your speed-to-lead loss:
The Good News:
A realistic projection would be in the next 12 months.
Free Website No Contracts No Set-Up Fees
10,000+
Business owners served
20 Years
In the trenches
$10,000,000+
In revenue driven

Stop Running a Lead-Chasing Business.
Start Landing More Jobs With The 3 Laws…

01
Law 1 / Speed

The 5 Minutes That
Change Everything

We answer first.

We reach new leads in under 5 minutes, landing you 2× the booked estimates.

LAW 01
100×
more likely to connect
21×
more likely to qualify
78%
buy from whoever's first
⛰ Wait 5–10 minutes and your odds drop ~400%. Past 30, it's a guaranteed ghosting.
MIT (Dr. James Oldroyd) / InsideSales, published by Harvard Business Review — 15,000+ leads.
02
Law 2 / Persistence

80% of Jobs Land
on Follow-Up #6

We never quit.

We follow up 12 to 24 times, putting you in the top 8% of home-service providers.

LAW 02
80% of sales close after 5+ follow-ups
80%
44% of people quit after just one
44%
Only 8% follow up more than 5 times
8%
InsideSales.com / Invesp follow-up data.
03
Law 3 / The Right Message

Your Customer's
Journey Matters

We meet them where they are.

Stop talking to 100% of your pipeline like they're Most Aware, when only 1–3% actually are. We meet each lead on the right rung instead.

LAW 03
Most Aware
Ready to buy → product & price
Product Aware
Knows what you sell → discounts & deals
Solution Aware
Shopping around → claims & proof
Problem Aware
Feels the pain → benefits & anxieties
Unaware
Doesn't know yet → stories & secrets
The 5 stages of buyer awareness (Eugene Schwartz), baked into Sierra-6.

…With The Sierra-6 AI Sales System

5-Minute Speed-to-Lead AI
Increase the amount of conversations, estimates, jobs, and the happiness of your customer!
$100/month
📲
Missed-Call Text-Back
Happens in seconds, before they ghost to your competitor!
$100/month
🔁
No-Show, Reactivate & Follow-Up
12 to 24 polite, persistent touches, saying the right thing at the right time to bring customers back!
$500/month
🌙
After-Hours & Emergency Answering
Comfortably sleep knowing all your communication channels are covered 24/7!
$500/month
Review & Referral Engine
As soon as the job's finished, it asks for a review, a referral, whatever we train it to do!
$300/month
🖥️
All-in-One Command Center
CRM, pipeline, invoicing, reporting, task management, calendars, SMS, voice, and Facebook, all under a single login!
$1,000/month
🎁
BONUS: A High-Converting Website For The Next 10 Veterans Only
No site, or one that sucks? I build you one that actually converts.
FREE$5,000 value
Total Value
$7,500 + $2,500/mo
I could easily charge this. If you watched the video, it's exactly what I used to.
For the next 10 Veterans ONLY:
$100/month
Risk Free. No Contract. Cancel Anytime.
THE YOU AND ME… GUARANTEE
If My First 30 Days Doesn't Beat Your Last 30 Days…
I'll Pay You $250 + Donate $250 to the Wounded Warrior Project.
If I Win, You Owe Me a Video Testimonial.
Do We Have a Deal?
Book A Call To Claim My System →
Free Website No Contracts No Set-Up Fees

Veteran to Veteran

Book Your 15 Minute Phone Call

Enter your details below & hit submit to choose a time

What's On Your Mind?

Is this really only $100/month?
Yes, but only if you're a Veteran. You'll grow into larger, more robust services with me. It's a bet on you and it's a bet on me. It's a bet on data, bay-bee! Schedule a friendly 15 →
What makes this different from your competitors?
It's a sales system built on $10M+ of experience, data, and psychology "baked" into a framework. It doesn't rely on time or talent. I don't know if that makes me different from them or not. If you've already talked to them, then speak with me and we can figure it out.
Will this help if I'm running ads?
Yes. It will help. How much it helps depends on who the ads are to, your desired outcome, etc. Schedule a call and I could let you know if it will or won't.
Do I need to be "tech-savvy" to have success?
Nope. If you currently know how to check an e-mail, access the internet, click buttons, use a phone, and tie your shoes… you'll be just fine. I handle the heavy "tech" install and you handle the sales calls.
What if I already have a business phone number?
That's fine. We can port it into your new command center, or I can plug into your current system. We can talk about the pros n' cons of each on a quick call.
How fast will I see results?
That depends. It can be deployed in as little as 2 days, but without knowing what you define as a result, or anything about your current lead flow, database, and marketing, it's hard to say. Schedule a quick call and I could give you a way better idea.
What's your cancellation policy?
It's like your light bill. You can cancel anytime, but if you don't pay it… they'll turn it off.
Are there any extra costs?
Not unless you want extra stuff beyond what's listed on this page. Schedule a call and tell me how big your company is, and I can tell you if there's an extra cost (and what that would be).
So you're not an agency?
I'm a recovering agency owner (circa' 2011-2014). Agencies rely on talent. I rely on systems. If I do nothing, this system still works. If I did nothing in my agency, my client was shit-out-of-luck. They value vanity "click-through rates." I value the result. I'm as anti-agency as they get in my old age.
Do you offer a free trial?
Let's say that I did. What would you want to do next? Call me, let's talk about it.
What kind of support is included?
If you have an issue, I will help you. Since I'm only working with 10, support will be within the hour, if not minutes. If you need moral support, I give that too.
Do you offer a guarantee?
I know someone who skimmed and didn't read the big red guarantee box. Their name is you. Click here to see it.
Will this spam my customers?
Absolutely not. It'll be polite and persistent with your customers, the same way you would be. It's a copy of you.

The Page Can't Scroll Any Further Brother,
So What's It Gonna' Be?

Book My Free 15-Minute Call →
Free Website No Contracts No Set-Up Fees
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