The 5 Minutes That
Change Everything
We answer first.
We reach new leads in under 5 minutes, landing you 2× the booked estimates.
This Page Is Only For Veteran-Owned Home-Service Business Owners
Using The "3 Laws of Landed Jobs"
Dear Fellow Veteran,
Let me know if this sounds like you:
If so, you're not alone.
Thousands of Veterans struggle with the same issues every day.
You want to wake up to booked estimates. You want to provide an excellent service. You want your time back doing what you love.
You want more jobs without chasing down "no-shows" and "tire-kickers."
You want to spend more time with your wife. Hell, you just want some spare time to fish, throw darts, or shoot some pool.
It doesn't feel like too much to ask for… after all, you're good at what you do.
But each day, you're calling a lead that fills out your form — and then it rings out to their voicemail.
Or that HomeAdvisor (or Angi) lead is "high-intent," but by the time you get them on the phone it's:
"You're the 5th call today! Stop calling me — drop my number!"
You missed a call while working hard on the job site. By the time you get to it, only a few hours later… "ghost."
You feel more like a professional voicemail-leaver than a business owner.
When you finally get home, some kid from ABC Agency calls you and asks if you'd like to sit in on a 60-minute "demo." He wants your credit card so he can make a commission.
Wake up. Rinse. Repeat. It's like Groundhog Day, ain't it?
It's aggravating as fire. I get it.
I'm not an agency, and I don't sell leads.
My name is Ryan McKinney, and since boot camp everyone's called me RyMac. Half my platoon at Parris Island, SC was on the buddy program from Boston — it was a fun time, for sure. But…
I've worked with hundreds of home-service companies over the last 15 years. My very first "client" was Tom — a tree-removal guy.
He came to me desperate with his last $1,500, and he bet it all on himself by giving it to me. 90 days later, Tom landed a huge contract to take care of a stretch of highway.
He called me with a vigor and excitement I'll never forget:
"I LANDED A $50,000 CONTRACT — THAT WAS YOUR LEAD FROM WHATEVER YOU DID!"
It felt damn good to make a difference for Tom. He ended up growing into multiple locations, trucks, the whole nine.
I decided this is what I wanted to do. I wanted to help people. It felt damn good. And since that day in 2011…
I've helped tens of thousands of business owners convert traffic into leads, and leads into sales.
Removing the pain of doing day-to-day low-value tasks — so instead they're able to focus on high-value ones. Like providing excellent service, closing more deals, or taking their family on a vacation.
It led to Entrepreneur on Fire tracking me down to highlight and interview me. I had no idea I'd done anything "special" — I figured this is what everyone did.
Now it's 2026, and my focus is on Veterans, in the home-service industry. Veterans like you.
My system is a culmination of millions in driven revenue. It's data-driven, built around "The 3 Laws to Landed Jobs."
My AI-powered sales system will:
And if you don't have a website, or your current website sucks — I'll build it FREE.
Your website is an important piece to this puzzle. We'll make sure it's set up for success — there's no "half-stepping" here.
Most people see results the day it's deployed — as fast as 48 hours.
Imagine never chasing down another lead again or getting cursed out by a shared lead. Or feeling the gut-wrench of being "ghosted."
Imagine never hearing another lead's voicemail.
Imagine regaining hours of your day back to do what you want to.
Let me give you the gift of time, sanity, and your dignity back — for less than what your family dinner at Applebee's costs.
Let's have a 15-minute chat on the phone and see if it makes sense.
Always got your back,
RyMac
✓ Free Website · ✓ No Contracts · ✓ No Set-Up Fees
P.S. The rest of the page does a decent job of explaining the "ins" and "outs." But do you kick in the door of the kitchen to ask the cook how he made that delicious meal? Or do you just enjoy the meal?
Let me cook, and you eat. Reserve your seat here.
"Um, A of course… what are ya' calling me stupid?!"
No, of course not. I thought you didn't like money but you do.
You're not stupid, you just weren't aware that the first 5 minutes means 400% to your bottom line.
If you wait 30 minutes, you're playing a game of paper-rock-scissors (best of 3) with your 9-year-old nephew. You know you're not winning, but you'll give it a shot.
If it takes you an hour, then you just paid at least $50 to leave a voicemail.
I didn't say it. Harvard did:
It's an easy fix, and it'll change everything for your home-service business.
See how much you lost last month, and how much you stand to gain when you fix it this year:
We answer first.
We reach new leads in under 5 minutes, landing you 2× the booked estimates.
We never quit.
We follow up 12 to 24 times, putting you in the top 8% of home-service providers.
We meet them where they are.
Stop talking to 100% of your pipeline like they're Most Aware, when only 1–3% actually are. We meet each lead on the right rung instead.
Veteran to Veteran
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