SniperSite by Sierra-6 — One Shot. One Page.

Tired Of Paying A "Tech Tax" With Unsat Results?

One Shot. One Page.

One System. Zero Leaks.

You're paying a massive "tech tax" for a duct-taped mess of software just to squeeze a few leads out of a leaky website. Jumping between 6 different apps to track down leads isn't a system — it's a liability. A SniperSite by Sierra-6 deploys in 48 hours. You get one login, zero build cost, and a precision-engineered machine that catches every leak and forces high-intent sales appointments to your calendar — automatically. Use the calculator and see just how bad your leak is.

Built by a Marine veteran for veteran-owned contractors.
OathDriven means what it says — we operate with integrity.

See What A SniperSite Would Do For You →
💧 Conversion Cash Leaks Calculator

How Much Are Your Leaks Costing?

Enter your numbers below. If you don't know or have traffic yet — use 100 visitors, 3 in CRM (industry average) and hit the button.

Check Google Analytics or estimate. Not sure? Use 100.

How many form fills / calls actually come in? Put 0 if not tracking — that tells the whole story.

40%

Industry avg: 35–50%. Elite (with AI follow-up): 75–85%.

40%
$

Enter your visitors and average job value to run the numbers.

Your Conversion Cash Leak

$2,500+ Agency Build 🛑 SniperSite Free · Next 10 Veterans ✅

Results based on industry conversion benchmarks. We guarantee the system. You close the deals. That's the oath.


Sierra-6 Force Multiplier 05

Your Website Isn't Broken.
It's Bleeding.

97 out of every 100 visitors leave without converting into a lead. Of the 3 who stay — maybe 1 books. 1 in 3 chance to close the deal. That's less than half a job per 100 visitors. Sierra-6's Lead Extraction Trigger converts the 97 "leavers" into ~5 more leads — totaling 8 leads from the same 100 visitors. With one Force Multiplier.

97%
Leave Without ActionThe average contractor site converts less than 3% of visitors into any kind of lead.
0.5%
End Up As CustomersWithout a precision system: 100 visitors → 3 leads → 1.2 estimates → 0.5 closed jobs.
~2.5%
With Force 05 Active100 visitors → 8 leads → 5 estimates → 2.5 jobs. 5× improvement. One force multiplier.
⚠ Without Sierra-6
100
Monthly Visitors
3
CRM Leads
97 left without action
1.2
Booked Estimates
60% never responded
0.5
Closed Jobs
Half a job per 100 visitors
At $8,500/job
$4,250/mo
per 100 visitors
VS
⚡ SniperSite Force 05 — Lead Extraction Trigger
100
Same Visitors
8
CRM Leads
+5 captured with exit offer
5
Booked Estimates
Higher intent from the offer
2.5
Closed Jobs
~2.5% conversion. One multiplier.
At $8,500/job
$21,250/mo
5× the revenue. Same 100 visitors.

What Are The SniperSite's Capabilities?

The 6 Force Multipliers

The Sierra-6 System is what powers the SniperSite's conversions. Military-grade precision. This is what the $97/month covers with your FREE SniperSite.

Force 01
Missed Call Text-Back
The Capture Zone
The moment you miss a call, Sierra-6 fires a personalized SMS. Before your lead finishes navigating to a competitor. They've heard back from you.
Podium $299/moSierra-6 — Included
Force 02
AI Chat
The Point Man
Your AI Point Man lives on your SniperSite 24/7. Trained to convert visitors before they try to leave and answer questions. Can schedule calls or help current customers.
Drift $2,500/moSierra-6 — Included
Force 03
Reputation Shield
Reviews That Work For You
3 stars or lower? Catch it before it hits Google. 4–5 stars? Routed straight to your review page. You build a 4.8 without chasing a single customer.
Birdeye $299/moSierra-6 — Included
Force 04
Asset Recovery
Database Reactivation
We run a done-for-you database reactivation campaign that wakes up your old contacts and books high-intent sales appointments straight onto your calendar.
$500 setup elsewhereSierra-6 — Included
Force 05
Lead Extraction Trigger
No One Leaves Empty-Handed
97% of visitors leave without doing anything. The Lead Extraction Trigger converts them with targeted offers — capturing email and intent before they're gone forever.
OptinMonster $87/moSierra-6 — Included
Force 06
Conversation Command Center
Full Situational Awareness
SMS, email, Facebook, Instagram, Google Business — brought into one conversation inbox. CRM + Reporting + Task Management + Opportunity Pipelines = One Login.
Zapier + extras $100+/moSierra-6 — Included

The Million Dollar Question

Why Is The SniperSite FREE?

It seems too good to be true...but it ain't.


It's true: I don't make any money when I give you a SniperSite and only charge $97/month for Sierra-6. I've learned a thing or two as a recovering agency owner myself. I know that once you see the quick wins — you're not canceling. You're upgrading.


This isn't charity. It's a calculated bet on the long game. It'll take me months to recoup and get on the green side of my margin. It's actually me betting on you — because if you fail, I lose money on this deal.


It's math.


Speaking of math, here's how it shapes up with the duct-taped "tech tax" stack monthly:

What You Need⚠ The "Tech Tax" Way✓ SniperSite
Website Build$2,500–$75,000 upfrontFree
Launch Time2–8 weeks48 hours
CRM / Pipeline$79–$1,800/mo (HouseCall Pro+)Included
AI Chat$2,500/mo (Drift)Included
Review Management$299/mo (Podium/Birdeye)Included
Missed Call Text-Back$299/moIncluded
App Glue (Zapier)$69–$103/mo — still breaksNever Needed
Update / Hostage Fees$150–$300 per changeNever
Total Monthly$900–$2,000+/mo$97/mo

"Some people spend an entire lifetime wondering if they made a difference in the world. The Marines don't have that problem."

— Ronald Reagan

Built By A Marine.
Backed By An Oath.

Hi, I'm Ryan — everyone just calls me RyMac:

Ryan RyMac McKinney — USMC portrait

And this was me with my brothers at the 231st Birthday — just in case I drew a red squiggly thing to point me out:

Marine Corps Birthday Ball — 231st

You know what? Ronald Reagan was right. I don't wonder if I made a difference or not. But I can tell you I'm going to continue to make a difference.

And here is my family:

Family — Dad (Navy), RyMac (Marine), Sister (Air Force)

My father — pictured — USN Chief, retired. First Gulf War. My little sis, USAF (RIP ❤️), served in Bagram, Afghanistan — AKA Bomberitaville. My entire life has been an Oath. My father, my sister, my grandpa — they all took the same one.

And now I'm driven more than ever to disrupt the way veterans succeed.

I left the Marines in 2010 to work at DARPA — where the internet was invented. Got promoted. Ran a team of contractors at U.S. 3rd Army's HQ in Sumter, SC. That was the year they BRACed from Atlanta to Sumter. I quickly learned: I wasn't happy in a suit and tie. There had to be something better.

I quit my job. Jumped out of the plane without a reserve...and landed on "help small business owners grow via online marketing."

My first client was Tom — a tree removal guy who spent his last $1,500 on me. Ninety days later I landed him a $50,000 contract. He was SO happy when he called. I told him: for every paying referring client, I'll give him 1 month free. Tom never paid me again. He sent me $200,000 worth of referrals instead. Landscapers. Roofers. HVAC guys. Concrete contractors. Etc, et al.

I grew a 7-figure marketing agency. I sold those thousand-dollar websites — so I know exactly what that business model looks like. And it sucks for everyone except the agency.

I became a public speaker. I've worked with businesses from startup to Fortune 1,000. Featured on Entrepreneur on Fire. Served 50,000+ business owners. I've seen, sold, and done it all.

Now, I choose to help veteran-owned small business contractors. I've dumped decades of experience and millions of dollars of wins and losses into a machine.

That machine comes with a free website.

So, Are You Ready Freddy?

I'm Ready To Deploy! →
Limited Deployments Available To The Next 10 Veterans

As Seen & Trusted

🎖️ Marine Veteran · 100% Disabled
📋 20 Years · 50,000+ Business Owners Served
🎙️ Featured on Entrepreneur On Fire
⚑ Trusted by VFW Post 1142
🔒 SCDVOB Applicant